Yes, I know I haven't used my Posterous in a very long time...no excuses but it's time to play again!
This week we heard from two very interesting individuals:
So what did I learn? First and foremost I learned that what I'm teaching is in agreement with people in the biz -- which is always important. Since I don't "work" in the field I often worry that I'll be behind or not telling the important aspects of the Social Media Marketing story to my students. Validation = Win!
Some major take aways for me?
- There are six different types of Social Customers:
- Venting: they complain to the community
- Passive: they are not in the community but they proclaim their happiness or unhappiness to all who follow them (read opportunity!)
- Used to Be: They've had it and declare "I'm never using your service again!" (this too can be an opportunity)
- Collaborative: They like to make suggestions
- Advocates: They are all about the brand -- and tell people how awesome the brand is at every opportunity.
- Future Customers: Use social to find them.
- Social Customers need to see/hear things THREE to FIVE times!! Essentially brands must be OMNIPRESENT and have multiple touch points (hint: be everywhere!)
- It's not enough to listen -- brands must take action.
- Your brand voice should be HUMAN (got this from both Mike and Dave)
- Don't use feeds -- you can have similar content written differently but don't push the same exact content out to all your social channels.
- Be sure to deliver ENGAGING content -- use a call to action to engage.
- Do not underestimate the power of MULTIMEDIA.
- Share and inspire stories about your brand (this ties in nicely with multimedia).
So what did I miss or wish they had talked about? As overviews and kickoffs these were great and they set the right tone for the Bootcamp (which runs through April). Not being able to watch it live is a bit tough because I was left with some specific questions about sites such as LinkedIn (@davekerpen focused just on FB and Twitter) and what to measure (do sites such as Klout and Kred provide a good sense of engagement/influence metrics or not?) I also could not take part in the "live book give-away" that Dave did and in looking at the twitter stream I was surprised at how few people really live tweeted the discussion. Many people were chatting in the course room internally but not much out there for #smmbootcamp during the live session that I could find...but I am two days off from it now.
Next up for me is my homework.
My plan is to use Posterous to post my weekly reflections and learning moments as well as my homework. Stay tuned if you are curious!
Experiences, Learning, Points of View. All my posts are my own opinion and do not represent my employer at all. #myopinionsaremyown